VOXI x Artists
Vodafone's new youth brand VOXI is a mobile network created for and by people aged 25 and under.
They give you endless data for social apps plus endless calls and texts as standard. That means you’re free to use your phone however you want – unlocking endless possibilities.
As part of the VOXI launch we teamed up with artists in the age bracket to create a collaboration with the brand. We commissioned three up and coming illustrators to create artworks to be used across a number of touch points, but primarily for three limited edition phone cases.
The free phone cases were made available through Wrappz.com when you had signed up for a SIM card and activated it.
As an extension of the cases there were also T-shirts printed which had a SIM card as the inside label. The Idea was for the audience to pick up their T-shirt at pop up stores around the country.