Vodafone. Tablet data drive emails
Vodafone were promoting the use of tablets when on the go. They were offering customers 200GB of free data with their plan. They planned to send their customer base an email which would bring to life the benefits of this great deal, the task of the email was to engage the customer, and get them using their tablets more when they were out and about.
The interactive email used a carousel when viewed on mobile devices which allowed the customer to tap through the different settings they could enjoy their 200GB of free data.
The different ways to use the data were bought to life with illustrations for each data use: streaming music, social, email, gaming and streaming movies.