Vodafone Home Broadband
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As part of Vodafones' monthly comms they send out emails and DM to their customer base. To try and get away from the business as usual comms they wanted to create something more impactful. In order to catch the eye a home broadband campaign was created with a difference.
The DM was created as a one piece self mailer, on the front, a pair of ridiculous, OTT, trainers which were printed with a glossy spot UV, each piece was personalised with the initials of the recipient in gold ink. The idea was that with the great savings you could make by switching to Vodafone Home Broadband, you can afford to 'splurge' the money on whatever you want,
(like those customised and 'oh-so-discreet' trainers you've had your eye on).